It's not about your product, but your vision. Quality is already expected, so there's no need to go on-and-on about your product's newest lightweight, durable, and comfortable materials. What matters most is that your vision embodies personality and sexiness.
Nike opened its newest flagship store in the heart of Santa Monica's 3rd St. Promenade. It's a nostalgic, bleacher-emblazoned maze of high school sporting past times, but (dare I use the word) FRESH.